ARTICLE: Turn Online Ticket Buyers into Members and Donors in Two Areas

November 27, 2018 Lisa Kenney

In order to turn online ticket buyers into members and donors, you organization should focus on two areas! Your organization needs to first ace its online presence and then leverage the power of Blackbaud software solutions and services to deliver engaging campaigns that not only drive more support, but increase ticket and membership sales.

1. Tidy up your online presence (we can help with that).
Are you building an online virtual audience through your website? How well do you know your website visitors and social media followers? 

Blackbaud's team of experts help your organization create and deliver powerful online experiences to increase visitors, retain memberships, strengthen relationships, and raise more money!
The Blackbaud’s Digital Marketing Services team can help your organization with website design, SEO, digital campaigns, audience analysis, social media and more. 
Ask yourself, does your organization's website stack up? Are you able to check off all of the following?

✓ Responsive (device friendly)
✓ Searchable
✓ Tells a story
✓ Shows value
✓ Sells tickets and memberships
✓ Accepts donations
✓ Captures email addresses
✓ Connects to social networks

Take this Quiz to find out >
“The Blackbaud Design Services team took our vision and provided the industry knowledge, best practices, and strategic plan to showcase our organization's brand on our website in a clear and compelling way. The results are stunning, and it's easier for our visitors to buy tickets online..”
—Jamie Wilson, Digital Marketing Manager, Sacramento Zoo
a Blackbaud Altru, Analytics, and Digital Services Customer
Ready their story >

2. Leverage Blackbaud software solutions that identify, engage, and convert your audience. 
To create exceptional experiences for your community, you need a partner that understands how to engage with your supporters on their journeys from visitor to member to donor.
Through the power of Blackbaud Altru®—the leading, cloud-based ticketing, fundraising, and membership solution—and Blackbaud's marketing solutions, you can take your digital strategy to the next level.
Connected solutions from Blackbaud will provide the data insight needed to engage with each of your supporters. 
Imagine if your team could:
  • Leverage a comprehensive view of interactions—from donations and ticket sales to memberships and beyond
  • Build dynamic, powerful, and automated email campaigns that give you the ability to connect with longstanding and prospective supporters in a tangible, personalized way
  • Save time and create automation workflows that trigger communications based on actions
  • Test and refine email messages to create content that truly resonates
  • Identify, empower, and interact with your strongest social influencers, allowing them to spread awareness of a new event or program by using the power of social listening
  • Monitor their performance with built-in and customizable dashboards, KPIs, and query tools

Watch this webinar to learn more >

“With the new website and point of sale solution, we are able to attract new visitors, capture more information on those visitors, and personalize follow-up communications to strengthen relationships with them.”
—Jamie Wilson, Digital Marketing Manager, Sacramento Zoo
a Blackbaud Altru, Analytics, and Digital Services Customer
Ready their story >


Are you ready to engage with your audience like never before, and turn ticket buyers into members and donors? 

Contact us today at 1.800.443.9441 or

Blackbaud is a proud member of the American Association of Zoos and Aquariums!

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