BENCHMARK STUDY: Big Data Shines on Peer-to-Peer Fundraising

September 23, 2016

Big Data Shines on Peer-to-Peer

The Blackbaud Peer-to-Peer Fundraising Study analyzes performance of traditional peer-to-peer fundraising events between 2013 and 2015. This year's Study combines event performance data for 186 organizations using Blackbaud’s TeamRaiser® fundraising solution.

Overall, 2015 was another great year for fundraising. We dug into the data to analyze performance and highlight key trends. Benchmark your event performance against your peers, and be sure to — download the full Study to get the nitty-gritty details



Average online donation amounts have increased each year for three years. The average walk donation was $71.81, up 8% from 2014 to 2015. Cycle events see the largest donations, with a $94.91 average gift size in 2015.

Gaps in fundraising performance between new and returning participants have narrowed this year.

Participant emails, achieve impressive 42.3% open rate and 27.9% click-through rate.

Across all event types, participants who sent email messages raised more. Walk fundraisers who sent email raised 7 to 20 times more funds than non-emailers.

Retention rates declined by 7.8% for 5K events and by 5.4% for walks, while endurance events showed a huge 18.4% increase in returning participants.

38% of 5k’s revenue comes registration fees. This sounds like a great qualification/ interest generating question. If your 5K generates more  than 40% of its revenue from  fees, you need a peer to peer plan to increase donations.

Team Captains  make up  11% of walk participants yet they bring 85% of the participants to the event. How do we find more team captains? How do we find more people that have interest in the cause, communicate openly, and influence others?

Only 6.45% of 5k and 13.36% of walk participants raise more than 2 gifts. 50% of cyclist and 44% of endurance participants raise 2 or more gifts.

Download the full Study >

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