CHECKLIST: Multi-Channel Strategy

The year-end giving season is the best time to hit all of your fundraising bases. That means you should never limit yourself to just one fundraising solicitation method. Letters, emails, phone calls, social media posts, coffee meetings—no method should go untouched during this crucial time of year. And think beyond just the development team. Remember our first step of building organizational alignment? Take advantage of every touchpoint your organization has, from the development team to the volunteer coordinator to the front desk manager and everyone in between. Every team member should be armed with the right messaging and information to facilitate engagement and donations at every turn.