VIDEO: Five Lessons from the "Dark Side" of Marketing in the For-Profit World

November 29, 2016

What's marketing and what is communication and where do they intersect? Marketing = proactive, moves to action, asks for something, driven by goals. Communication = reactive, presents information, sharing, no CTA. Danielle and John will take you step-by-step through the process to hone your marketing efforts. Learn how to build a marketing strategy that will keep you on track, deliver your message and drive your return. Get tips on designing a better call-to-action.

Presented by:
Danielle Johnson Vermenton, Blackbaud
John Haydon, Speaker, Author, Coach
 

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