RECORDED WEBINAR: Using Psychology to Increase Peer-to-Peer Fundraising

February 12, 2018 Lisa Kenney

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Turns out, peer-to-peer fundraising is the perfect psychological storm. Data tells us how participants act. Psychology tells us why they act. Knowing both makes you a powerful fundraising professional. Understanding why people make decisions to use their time in particular ways will help you transform how you structure your programs.

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