RECORDED WEBINAR: Building Crowdfunding Into Your Moves Management Strategy

Does your organization steward a donor who writes a $1,000 check differently than a fundraiser who gathers $10,000 in donations from friends and family? Many nonprofits struggle to figure out how to integrate these “major gatherers” into their stewardship pipelines for mid-level and major giving. In this session, we’ll discuss how to build crowdfunding into your acquisition and moves management strategy. Then, we’ll take a behind-the-scenes look at how the American Cancer Society^® accomplished this with their Real Men Wear Pink program.

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