It's the little things that make a big difference. This is the premise of Malcolm Gladwell's bestseller, The Tipping Point, and it's the same premise behind the effect of social media influencers on your peer-to-peer events.
When it comes to engaging supporters online, a handful of influencers can spread your message to 85% of your entire audience. According to Gladwell, "The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts."
In this webinar, discover how to harness influencers' reach and engage them in your next fundraising event.
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