"With organic reach nearly dead, incorporating a paid Facebook ad strategy is something every nonprofit MUST do in 2018. But how do you tie paid ads back to your campaign or program goals? Former Blackbaud power use turned consultant, Mark Santiago, shares his top moves for increasing list growth, renewals, petition signatures, new donations and more using Facebook ads. Walk away with a framework and specific examples of how nearly any organization can developing Facebook ads using social data. "
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bbcon 2017 Arts & Cultural Keynote: The Audience Engagement Journey
Nik Honeysett, CEO, Balboa Park Online Collaborative Whether you work in performing arts, museums, or zoos, your opportunities for establishing deeper connections and creating signature experie
VIDEO: How Nonprofit CFOs Can Drive Organizational Success
bbcon encore session recording
VIDEO: The Business of Digital Engagement
VIDEO: Building Strategic Community Programs