"With organic reach nearly dead, incorporating a paid Facebook ad strategy is something every nonprofit MUST do in 2018. But how do you tie paid ads back to your campaign or program goals? Former Blackbaud power use turned consultant, Mark Santiago, shares his top moves for increasing list growth, renewals, petition signatures, new donations and more using Facebook ads. Walk away with a framework and specific examples of how nearly any organization can developing Facebook ads using social data. "
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