Fundraising events provide more than just revenue. They provide opportunities for your organization to build and deepen relationships with your supporters, letting them experience your mission live and in person. The moments you create connect supporters and staff members to your cause and open doors to new relationships. Join Marcie Maxwell, director of national events and brand campaign at Make-A-Wish® America, to learn how your organization can incorporate events into your long-term, relationship-building strategy.
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