During this webinar, we cover the basic tenets of analytics for fundraisers and explain how external data is critical to developing a successful segmentation strategy. We’ll discuss the fundamental differences between predictive modeling and wealth screening and identify the purpose, goals, benefits, and limitations of each. You’ll leave this session with a solid understanding of prospect research and segmentation concepts and how Fundraising Essentials and Blackbaud Raiser’s Edge NXT™ scores relate to them.
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