During this webinar, we cover the basic tenets of analytics for fundraisers and explain how external data is critical to developing a successful segmentation strategy. We’ll discuss the fundamental differences between predictive modeling and wealth screening and identify the purpose, goals, benefits, and limitations of each. You’ll leave this session with a solid understanding of prospect research and segmentation concepts and how Fundraising Essentials and Blackbaud Raiser’s Edge NXT™ scores relate to them.
On-Demand bbcon Sessions for Cultural Orgs
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NEWS: The Arts & Cultural Keynote & Track at bbcon in Orlando | Get All the Details
Dedicated bbcon Sessions with Inspiring Speakers Just for For Arts & Cultural Professionals.
THE AUTRY INTERVIEW: Increasing efficiency & turning more prospects into members with Blackbaud Altru
Cristian Hamilton, Senior Director of Development at the Autry, shares his story at bbcon 2017
0:00bbcon 2017 Arts & Cultural Keynote: The Audience Engagement Journey
Nik Honeysett, CEO, Balboa Park Online Collaborative Whether you work in performing arts, museums, or zoos, your opportunities for establishing deeper connections and creating signature experie
VIDEO: How Nonprofit CFOs Can Drive Organizational Success