During this webinar, we cover the basic tenets of analytics for fundraisers and explain how external data is critical to developing a successful segmentation strategy. We’ll discuss the fundamental differences between predictive modeling and wealth screening and identify the purpose, goals, benefits, and limitations of each. You’ll leave this session with a solid understanding of prospect research and segmentation concepts and how Fundraising Essentials and Blackbaud Raiser’s Edge NXT™ scores relate to them.
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RECORDED WEBINAR: Uncharitable: How the Way We Think About Giving Undermines the Causes We Love
On-Demand Recording

RECORDED WEBINAR: Data Enrichment 101: Best Practices to Optimize Your Donor Database
RECORDED WEBINAR: Data Enrichment 101: Best Practices to Optimize Your Donor Database

RECORDED WEBINAR: Data Health as the Default -The Mission to Maintain a Healthy Database
Recorded webinar.

RECORDED WEBINAR: How to Unify Fundraising and Finance Systems with Lucy Morgan
Now available on-demand

VIDEO: Using Social Media to Advance Your Nonprofit
Learn how nonprofits can use social media to fundraise, increase community involvement in events, attract volunteers, and drive website traffic in this installment of Real-Time Marketing for Boundary-

Best of 2018: Financial Management Thought Leadership Webinar Series
Find all of our 2018 Financial Management Thought Leadership webinars here!