The nonprofit fundraising database is an enormous reservoir of data. From long-time donors and lapsed donors to newly acquired end-of-year donors, your database holds names, addresses, and gift histories. But what do you do with all of this information? How are you staying in touch with donors at every stage of the donor life cycle? In this webinar, Anthony Pisano, Blackbaud senior product manager, will discuss the fundamentals of a clean database and give insight into how to start off the new year with data-driven fundraising.
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