Sustained donors, monthly giving, recurring giving. Whatever you call it, this tactic is an important yet often overlooked tool in any fundraising portfolio. But these programs can seem daunting . Do they cause organizational strife with their cumbersome list segmentation and tailored messaging that can create headaches for your already overloaded staff? At the end of the day, it is really worth it?
In this webinar, we will dive deep into the data to learn the true value of a monthly giving program as well as the research-backed best practices any organization can implement to find sustained success. Chuck Longfield, Chief Scientist at Blackbaud, will share the results of Sustainers in Focus, the Blackbaud Institute's new research series on the ROI of sustainer programs and practices. And once we've set a foundation with the numbers, Michal Heiplik, Executive Director, CDP & Membership Marketing at WGBH, will share his real-world experience developing a successful sustained giving program.
You'll leave this webinar armed with the evidence you need to convince any skeptics that your organization can't afford not to include a sustained giving program in its fundraising portfolio and a clear roadmap of proven best practices to follow to make your sustained giving program a success.