RECORDED WEBINAR: Second Gifts: Why They Are So Important & How to Drive Your Strategy

Watch the on-demand recording  >

True donor acquisition involves far more than simply getting the initial gift. This is only the first (and in many ways, the simplest) step. Meaningful acquisition requires not only calculating, but also understanding why the extra effort and investment are worth it.

With the retention rate for second-time donors being nearly three times that of first-time donors, nonprofits need to fully understand the potential life-time value of different donor types and tailor their thank you, welcome, and their second gift strategy plans to make the most out of those differences. In this on-demand webinar, Roger Craver from the Agitator shares:  

• How the pros wow first-time donors and keep them coming back

• How to target those donors who are most likely to make a second gift

• Why meeting the donors’ needs will help them meet yours

Watch the on-demand recording  >

Previous >
RECORDED WEBINAR: Six Data-Driven Strategies to Create Marketing Campaigns that Convert
RECORDED WEBINAR: Six Data-Driven Strategies to Create Marketing Campaigns that Convert

Watch an On-Demand Recording

Next >
RECORDED WEBINAR: Advanced Analytics for Every Organization (Featuring the Houston Zoo)
RECORDED WEBINAR: Advanced Analytics for Every Organization (Featuring the Houston Zoo)

Optimizing Fundraising Activity with Advanced Analytics Featuring the Houston Zoo

Next Recommendation
NEWS: The Arts & Cultural Keynote & Track at bbcon in Orlando | Get All the Details
NEWS: The Arts & Cultural Keynote & Track at bbcon in Orlando | Get All the Details

Dedicated bbcon Sessions with Inspiring Speakers Just for For Arts & Cultural Professionals.

On-Demand bbcon Sessions for Cultural Orgs

Access the videos
NEWS: The Arts & Cultural Keynote & Track at bbcon in Orlando | Get All the Details
NEWS: The Arts & Cultural Keynote & Track at bbcon in Orlando | Get All the Details

Dedicated bbcon Sessions with Inspiring Speakers Just for For Arts & Cultural Professionals.

Read more >
EVENT: October 9–11 | Don't Miss out on bbcon in Orlando
EVENT: October 9–11 | Don't Miss out on bbcon in Orlando

October 9–11 | Orlando, FL

Read more >
THE AUTRY INTERVIEW: Increasing efficiency & turning more prospects into members with Blackbaud Altru
THE AUTRY INTERVIEW: Increasing efficiency & turning more prospects into members with Blackbaud Altru

Cristian Hamilton, Senior Director of Development at the Autry, shares his story at bbcon 2017

Read more >
bbcon 2017 Arts & Cultural Keynote: The Audience Engagement Journey0:00
bbcon 2017 Arts & Cultural Keynote: The Audience Engagement Journey

Nik Honeysett, CEO, Balboa Park Online Collaborative Whether you work in performing arts, museums, or zoos, your opportunities for establishing deeper connections and creating signature experie

Watch Video
VIDEO: How Nonprofit CFOs Can Drive Organizational Success
VIDEO: How Nonprofit CFOs Can Drive Organizational Success

bbcon encore session recording

Read more >