A recent Forbes study shows that 88% of companies now leverage big data to improve their understanding of each consumer. Why should nonprofits be any different? Reaching your audience is one thing, but converting them into loyal supporters is another. The latter requires you to understand and appeal to each individual effectively on a personal level. In the past decade, nothing has done more to help marketers accomplish this than big data. Join senior solutions consultant Britt Fouks as she shares six data-driven strategies to create marketing campaigns that really convert.
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