Will the success of #GivingTuesday continue?

November 28, 2018 Lisa Kenney

To ensure that the success of #GivingTuesday continues, we've compiled a few resources to help steward all donors and assure you have a successful retention rate! 

ARTICLE: Turning a New #GivingTuesday Donor into a Lifetime Donor
Learn all about the “Vowel Method” and how you can incorporate it's five elements into your #GivingTuesday strategy!


ARTICLE: Stewarding #GivingTuesday: Increase Your Retention Rate
#GivingTuesday is full of excitement and many goals. Retaining your first-time donor and sustaining your existing donors should be on your list. Assuring you have a successful retention rate starts with these four steps. 


ON-DEMAND WEBINAR: Stewarding the #GivingTuesday Donor
What happens after #GivingTuesday? Sustaining your annual donors and engaging your first-time donors can be a challenge. Organizations, of all sizes, should have an effective stewardship plan that keeps the two-way conversation going. A healthy retention rate relies on communication, personalization and motivation. In this webinar, you'll get tips on how keep reoccurring donors involved and turning your first-time givers into sustained donors.


WORKSHEET: Creating a Welcome Series
Once you have a plan in place to engage your current supporters, it’s time to turn your attention to building a strategy for stewarding the new and re-engaged donors who come in through your end-of-year campaign. The easiest and most effective way to do this is to build a welcome series for new supporters!


Like what you've learned? 
Get even more end-of-year resources:

End-of-Year Fundraising Toolkit | All Access Pass | #GivingTuesday | npENGAGE | Blackbaud Institute

Previous >
ARTICLE: Why Nonprofits Need to Broaden Their Funding Horizons
ARTICLE: Why Nonprofits Need to Broaden Their Funding Horizons

This piece originally appeared in The Right Mix: How Diverse Income Models Influence Giving by the Blackbau...

Next >
ARTICLE: 5 Tips for the Perfect Online Donation Form
ARTICLE: 5 Tips for the Perfect Online Donation Form

First things first: There is no such thing as a perfect donation form, but with these tips, you can get pre...

Need some help? Hire Blackbaud Managed Services!

Learn more